Analytical tools

Google Analytics

What is Google Analytics?

Google Analytics is a leading tool when it comes to analysing the traffic of a service. Once properly configured Google Analytics will offer us a vast amount of information about the users visiting our website such as:

• number of users visiting the website
• source of visits: it can be either search engines, referral sites, display ads or phone books
• statistics about the keywords used to generate traffic
• user behaviour once on-site

Offered services with Google Analytics include:

• Implementation of Google Analytics on-site.
• Defining parameters for analysis and creating advanced filters.
• Current analysis of data and creation of reports for the client.
• Recommendations regarding marketing strategy and changes on-site.
• Training in Google Analytics.

Omniture

Omniture is an international corporation that specializes in analysing trends in the Internet. It delivers the most recent solutions and methods in the field of Internet marketing. Its tools are commonly used for optimizing business processes. Many companies around the world increase their ROI using of Omniture tools.

Thanks to many tools offered by Omniture it is possible to increase the efficiency and performance of our clients’ Internet marketing activities.

Why is it worth?

• built upon a secure platform
• combines the best of marketing applications on a single platform
• allows setting customized configurations of applications and adapts to the most important business needs
• enables developers to connect existing applications or creating new ones

Omniture is a vital tool that allows one to increase the effectiveness of undertaken marketing actions, maximizes the return on investment. It shows how to use the marketing budgets more efficiently.

Yahoo Web Analytics

Yahoo Web Analytics is an alternative tool for Google Analytics. This powerful tool allows us to analyse traffic to your web site. With its intuitive interface it is easy to check the effectiveness of our marketing efforts. It offers a completely new and alternative method of Web analysis. Using Yahoo Web Analytics we can monitor, which of our marketing efforts bring success, and which should be changed in order to increase the conversions rate.