Display advertisement

Display advertisement

Cooperation model
The Display Marketing department of Performance Media is composed of experts who know where to search for and purchase the most effective blocks of advertising space in the Web. Thanks to our experience and long-term relations with publishers and advertising networks we know what is best for you. As an agency we can acquire for our clients blocks of advertising space and work out a very effective cooperation model based on CPC (Cost per Click). Thank to this our clients pay for actual business effects of the ad (incoming visits) and not for the number of ad impressions.

Targeting
Depending on the aims of the campaign Performance Media specialists take the care to ensure that the ads are displayed for particular target groups defined previously with the client.

We cooperate with the biggest players offering block advertising spaces:

Advertising Networks

Social networks

Information portals

Thematic services

Optimisation
Throughout the period when the campaign is active each of the used sources is constantly analysed in terms of quantity and above all quality of incoming traffic. Indicators such as CTR (click through rate), bounce rate, average time on page (whenever adequate analytical tools are available on the clients’ service), KPI are used in the analysis. This analysis is made on the level of publishers’ page – pages that generate low quality traffic are excluded from the campaign and no ads are emitted on it. The vast majority of optimisation activities in done during the time when the campaign is active basing on the inflowing data.