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Marketing in the search engines offered by Google AdWords has become increasingly more popular among advertisers. This is due to the extensive advantages like for example: great effectiveness, vast elasticity and precise methods of measuring effects.
We offer our clients comprehensive PPC campaigns management. One of the most important steps is defining precisely the goals of the campaign and planning a consistent strategy for its realization. The goals ought to be based on measurable indicators such as the quantity and cost of conversions or quantity and quality of the generated traffic. The campaigns are continuously optimized in order to spend the allocated advertising budget in the most efficient way. Thanks to a vast spectrum of interactive reports the client has always full access to information regarding the profitability of actions carried out by us.
Google AdWords Search
Ads by Google displayed above or next to the organic results on the search engine’s results page (SERP). The ads’ text is an answer to the users query, who actively search for specific products or services.
Google Display Network
Google Display Network reaches over 95% of Polish Internet users, making it the biggest advertising network in Poland. Ads in form of text, graphics or videos are displayed on a vast variety of websites – starting from the biggest portals (onet.pl, gazeta.pl, interia.pl) through Google services (GMAIL, YouTube) to hundred of thousands of smaller websites.
Huge possibilities of precise targeting of the ads (thru keywords, placements, audiences) along with complete measurability of the effects makes the GDN the most effective form of advertisement among the Display type of marketing.
The AdKontekst advertising network is a type of content advertisement emitted in form of Sponsored Links among the search results and on partner websites. It is the second largest advertising network in Poland - it reaches almost 94% of Polish Internet users through around 1000 publishers.
API AdWords solutions.
Basing on the API AdWords programming interface we build for our clients dedicated, individual campaign management systems. Automatic CPC bidding on the level of single keywords, status changes of particular ad groups or automatic changes in the ads’ texts enable creating and realizing the most advanced marketing strategies ever in Google AdWords.
Remarketing consist on displaying personalized ads to user, who have previously visited our clients service or made specific actions on it. Remarketing campaigns are characterized by high efficiency regardless of the aim of the campaign (sells, brand building, etc.) because they allow reaching users who are already on the last stage in their decision making process. The ads’ message can be accustomed to given target groups – depending on their interests.
Thanks to innovative possibilities of setting audiences in remarketing campaigns we can build precise and advanced marketing strategies suited to clients’ needs.
Interest Based Advertising (IBA)
Interest Based Advertising is a form of behavioural marketing. It allows building marketing strategies based on the interests of particular users and not on the place of emission (placements) or article content (content targeting). Knowing the type of services a user visits the system qualifies users and allocated them into pre-defined categories. In the last years new tools of increasing the campaigns’ effectiveness were released in Google AdWords. We can also build our own tools dedicated to individual clients, which thanks to the Google API interface allow the extension of AdWords capabilities with unique features. Only a skilful combination of the applied tools with strategy and cooperation model can account for effective spending of the marketing budget.