Performance Media nominated in 3 categories in MIXX AWARDS POLSKA
On the 8th of November, the MIXX AWARDS POLSKA contest was concluded, which showed and rewarded most creative and effective interactive campaigns.
Three prestigious nominations were given to Performance Media, which became the only internet marketing agency in Poland to be nominated. The agency was nominated for ad campaigns in Google in categories Effigy Campaign – for the advertisement campaign for the largest internet news site Gazeta.pl and Direct Response – for the internet campaign of an internet supermerket Piotripawel.pl as well as search engine optimisation of an online household appliances and hi-tech equipment shop Hoopla.pl.
In the face of growing interest in marketing in search engines the MIXX AWARDS nominations are a valuable and important distinction for companies running search engine advertisement campaigns. It is the first step in popularization of ad potential of search engines.
It seems as a relatively cheap ad – promoting sites in search engines – can compete with more effective forms of internet advertisement.
MIXX AWARDS nominations confirm that site promotion in search engines through sponsored links and search engine optimisation is a particulary efficient form of advertisement.
PM opens up a new office in Brasil
In october 2007 Performance Media increased its geographical range by LatAm (Latin America). Until now, Performance Media has concentrated on acquiring clients in the CEE region ( Central Eastern Europe), which still remains its key interest. Performance Media Brasil Ltda (PBM), a company company dependant of Performance Media, situated in Sao Paulo, the buisness center of Brasil, has set some goals to achieve:
- allowing its present clients the possibility of cooperation with Performance Media in South American countries
- acquiring clients in Brasil
PMB has already accomplished some achievements like starting talks with Brasil's foremost internet firms.
Performance Media – a SEMPO member
SEMPO (Search Engine Marketing Professional Organization), which Performance Media is a member of, is a huge worldwide association of specialists and companies dealing with search engine marketing (SEM).
SEMPO's goal is increasing marketing awareness and knowledge as well as complementing information on strategies and search engine advertisement results. Each year it carries out surveys and studies, publishes SEM trends reports and also organises conferences and online seminars. SEMPO associates over 350 companies and consultants from over 20 countries.
Performance Media na konferencji Google "Above and Beyond"
Konferencja "Above and Beyond" została zorganizowana dla 100 największych agencji SEM w Europie i odbyła się 12 września w Dublinie.
Zaproszono na nią przedstawicieli Performance Media jako jednego z kluczowych partnerów Google w Polsce.
Spotkanie odbyło się w celu zaprezentowania najnowszych rozwiązań dotyczących reklamy w wyszukiwarkach internetowych, zapoznania się z najbliższymi planami Google w tej dziedzinie oraz podzielenia się przez uczestników swoimi spostrzeżeniami, uwagami i nowymi pomysłami.
