SEO – Search Engine Optimization

Models of cooperation

There are no identical websites in the Internet. Each one of them has unique content layers, different information structure and even purposes or business goals. As an agency we adjust the cooperation model accordingly to the business objectives of our clients and possibilities regarding on-site optimisation. Bellow you will find SEO services offered to our clients:

SEO consulting
Our internal SEO Team takes permanent care over optimisation of the service for the search engines / clients’ Internet projects. This model is based on continuity of positioning activities. It is the most efficient model of cooperation. The client receives complex SEO services with monthly reports of the activities and performance. SEO consulting model offers a full spectrum of SEO services, which are selected according to current needs of the client.

Positioning
Regarding positioning of selected keywords the agency offers a fully transparent model of cooperation. The costs of positioning are based solely on the performance indicators of the previously arranged objectives. This can be for example: placing a given number of keywords in the top results positions, acquiring a certain number of visits from organic results or increasing the number of visits to a given level.

On-site service optimisation
The fundamental aim of each SEO project is to optimize the clients’ website in accordance with current search engines algorithms. For this purpose the agency prepares a complex SEO audit of the service taking into consideration search engines’ SEO guidelines. Implementing the recommendations from the audit will turn the website more friendly for search engines and as a result it will appear in the search engines results more frequently and for more keywords, including many precise phrases, i.e. long-tail keywords. The website will become also suitable for positioning for competitive keywords / phrases.

Usually the audit contains recommendations of optimisation in the following areas:

• optimisation of pages: changes to the HTML code, reconstruction of H1 header, title, doc type elements, etc.
• optimisation of the whole service: reconstruction of internal linking, changes to the site’s structure with the application of CSS
• external optimisation: creating strategies for acquiring additional backlinks, recommendations of changes of some external links targeting your site.

Building SEO Microsites.
Quite often clients do not have the possibility to implement the recommendations of optimisation on their services (due to used technology, company policies, etc). The solution in this case we offer is building Microsites which are very similar to the clients service, but build upon SEO friendly technology. The agency prepares the graphical, content and technological layer offering the client a finished product – that is a service suitable for positioning.

SEO PR
Quite frequently when typing in the search field the name of the company there are no links leading to the website of the company among the results on the first page or there are many negative opinions about this company. The aim of SEO PR is to manage the results on the first page so that whenever someone searches using brand queries the presented results are valuable. SEO PR consists on positioning positive content found on the Web about the clients’ company or product(s).

SEO Copywriting
Unique and valued content is the key element of any SEO project. Performance Media employs experienced copywriters, who can produce unique and valued content that meets the requirements of search engines.